Southeastern Indiana · Family-Founded · HEPA-Grade

Cleaning that lets
your family breathe.

For the families who read every label. For the homes that deserve the same care. We combine medical-grade HEPA filtration with 100% plant-based chemistry, so the air you share with your kids, your pets, your newborn, or yourself stays truly clean.

Book your first clean Read the Non-Toxic Promise

LocalBased in Batesville, IN
Plant-basedSafe for newborns, pets, chemo
HEPA 0.3µMedical-grade filtration

Travis and Caitlyn Lake, founders of Clean and Conscious Co., photographed with their daughter in Southeastern Indiana.

The question most cleaning services avoid

What’s actually in the air after someone cleans your home?

A lot of cleaning is just rearranging chemicals. Fragrances, VOCs, ammonia residues, phthalate carriers, all of it lingers in the air for hours after the surfaces look perfect.

We built Clean & Conscious Co. for people who noticed. Parents watching their toddler crawl. Pregnant women trying to avoid one more synthetic. Anyone whose lungs have told them for years that something is off. We clean so you don’t smell the cleaning.

See every ingredient we refuse to use

Why Clean & Conscious Co.

A cleaning brand that treats your air like it matters.

Most cleaners focus on what you can see. We focus on what you breathe and what your children touch. That difference is the entire point.

01

Plant-based chemistry, no shortcuts.

No bleach, no ammonia, no phthalates, no synthetic fragrance. Scent-free, residue-free, and verifiably safe for newborns, pets, pregnancy, chemotherapy, and severe allergies.
02

Medical-grade HEPA, because 0.3 microns matters.

Allergens, dust mite debris, and pet dander get trapped at 0.3 microns instead of recirculating. The same filtration specification that hospitals rely on, inside your home.
03

Family-founded, Indiana local.

Travis and Caitlyn built this for their own daughters. Every product we use, we use in our own home. Every standard we hold, we hold for our own family.

Who this is for

If you’ve ever read a cleaning product label and set it back down, this is for you.

Cozy, softly lit child's bedroom with fresh linens and indoor plants.

New parents · Pregnancy · Postpartum

For the homes where a toddler just started crawling.

First crawl, first teeth on the coffee table, first everything. We built our chemistry for the families watching every surface. Our HEPA process traps the dust mite debris and pet dander that conventional cleaning kicks back into the air, and nothing we bring into your home crosses any line the medical literature draws.

Allergy & asthma households

Medical-grade HEPA at 0.3 microns. Scent-free, no synthetic fragrance triggers. People whose lungs notice, notice the difference.
Chemotherapy & immunocompromised

Your home should never be a source of chemical exposure while your body is healing. We work alongside oncology families to keep the air and surfaces safe during and after treatment.
Pet owners

No essential oils that harm cats. No residues that coat paws and tongues. No fragrance loads a dog’s nose reads as an assault. Just clean that pets can share.
Boutique offices & wellness spaces

Clients walk in, breathe, and feel it. Yoga studios, dental practices, acupuncture offices, and small professional spaces where the air you greet guests with is part of the brand.

Who this is for

If you’ve ever read a cleaning product label and set it back down, this is for you.

New parents

First crawl, first teeth on the coffee table, first everything. Our chemistry is safe for newborns, and our HEPA process traps the dust mite debris and pet dander that conventional cleaning kicks into the air.

Pregnancy & postpartum

If you’ve spent a trimester cross-referencing every ingredient, we’ve already done that work. Nothing we bring into your home crosses any line the medical literature draws.

Allergy & asthma households

Medical-grade HEPA traps allergens at 0.3 microns, the same specification hospitals use. Scent-free chemistry means no synthetic fragrance triggers. People whose lungs notice, notice the difference.

Chemotherapy & immunocompromised

Your home cannot be a source of chemical exposure while your body is healing. We work with oncology patients and their families to keep the air and surfaces safe during and after treatment.

Pet owners

No essential oils that harm cats. No residues that coat paws and tongues. No fragrance loads that a dog’s nose interprets as an assault. Just clean that pets can share.

Boutique offices & wellness spaces

Clients walk in, breathe, and feel it. We clean yoga studios, dental practices, acupuncture offices, and small professional spaces where the air you greet guests with matters.

Travis and Caitlyn Lake with their young daughter, Clean and Conscious Co. founders in Southeastern Indiana.

Our story

It started with our daughters.

When Travis and Caitlyn had their first daughter, they started paying attention to what was in the cleaning products under every sink. What they found was not good. So they switched. Then they realized almost no one locally was offering a cleaning service built around the same principles.

“We wanted a cleaning service we would be comfortable letting into our own children’s rooms. That did not exist in Batesville. So we built it.”

Today Clean & Conscious Co. is Southeastern Indiana’s wellness-first cleaning brand, serving families and boutique offices across Ripley, Franklin, Dearborn, and Decatur counties plus the Ohio border.

Read the full story

Where we clean

Based in Batesville. Serving 16 towns across 4 Indiana counties and neighboring Hamilton County, Ohio.

Ripley, Franklin, Dearborn, and Decatur counties plus Harrison, Ohio and the I-74 corridor. We cap our radius on purpose so every home gets the same team, the same standard, and the same plant-based chemistry every visit.

See every town we serve

How it works

Four steps from first call to a home that actually feels cleaner.

Get a quote

Fill out a short form or call us. Transparent pricing by home size. No "we will get back to you" game.

Environmental Reset (required first)

Every new client begins with a 52-point Environmental Reset so recurring service has a true baseline to maintain. HEPA, plant-based, start to finish.

Wellness Maintenance

Weekly, bi-weekly, or monthly. Same specialists on your rotation when possible. Same 32-point Wellness Maintenance checklist every visit.

Breathe easier

No chemical residue, no synthetic scent. Just a home that smells like nothing and feels like everything.

What neighbors say

Reviews from homes across Southeastern Indiana.

Clean & Conscious Co. is newly launched. As our first Wellness Maintenance clients begin recurring service, their Google reviews will populate here automatically.

★★★★★

Live reviews from our Google Business Profile will appear here as clients share their experience. We do not pre-write or edit our own reviews.

Live Google ReviewAuto-refreshed weekly

★★★★★

We ask for a review only after a client has received at least one Wellness Maintenance visit plus their initial Environmental Reset. It is a real signal, not a transactional ask.

Live Google ReviewAuto-refreshed weekly

★★★★★

Reviews are structured on the site so Google search results show star ratings next to our listing. That is the kind of detail most local cleaning sites miss.

Live Google ReviewAuto-refreshed weekly

Cleaning that lets
your family breathe.

What’s actually in the air after someone cleans your home?

A cleaning brand that treats your air like it matters.

Plant-based chemistry, no shortcuts.

Medical-grade HEPA, because 0.3 microns matters.

Family-founded, Indiana local.

If you’ve ever read a cleaning product label and set it back down, this is for you.

For the homes where a toddler just started crawling.

Allergy & asthma households

Chemotherapy & immunocompromised

Pet owners

Boutique offices & wellness spaces